The World of South Ghost


South Ghost Label – Where Luxury Finds Its Silence.

I am Sascha Stammer, founder and creative director of South Ghost Label. What began as a personal vision – not merely to design fashion, but to treat it as an expression of inner attitude and aesthetic clarity – has evolved into a brand that goes far beyond textiles. Every collection, every campaign, every line carries my signature – consistent, refined, uncompromising.

The journey of South Ghost didn’t begin on paper, but in substance. In 2020, together with a business partner from Bonn, I acquired two heritage textile factories in Portugal. Two years later, in 2022, South Ghost Label was born – with around 40 dedicated team members in Portugal crafting our first collection with precision and care.

What followed wasn’t just commercial success – it was transformation. We deliberately stepped away from the fast-paced world of online retail. Instead, we chose a more demanding path: local presence, genuine encounters, and unfiltered luxury. Our first physical home? A small boutique in the harbor of Saint-Tropez – far from the noise, close to the soul of the brand. Our motto: leaner, more personal, greater.

South Ghost became a way of life – for those who don’t need to be loud to make an impact. For those whose style resonates in silence.

In 2025, a new chapter began: the acquisition by MKLT Branding, based in Austria. This partnership marks the start of an era of growth for South Ghost – but never one of compromise. We remain true to our core: an aesthetic that doesn’t need to explain itself.

South Ghost is not just a label. It’s an attitude.